Video Wall
Conventional billboards are slowly phasing out, making their ways for the more visually captivating video walls. Found in most public venues, these multi-monitor setups are solely used to attract passersby to view the usually animated display from long distances. Typically equipped with LCD panels, the common places where video wall technology are heavily used are stadiums, large shopping malls as well as some regional and international airports. With its large display area, a video wall has the ability to deliver multiple messages simultaneously thus increasing the chances of audience draw and retention.
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